Our hands-on art-making programs. From In the Making to the MoMA + MoMA PS1 Cross-Museum Collective to our recently created Digital Advisory Board, we are constantly looking to find new ways of engaging young audiences and connecting them more deeply with the worlds of modern and contemporary art. But how can we translate these physical, MoMA-based experiences into a vibrant, digital presence? How do we capture the experimental messiness of, say, last season’s Clubs, Gangs, and Secret Societies course, and translate that into something that still makes sense online?
When we sat down last year to rethink the Museum’s website for teens, we knew that there were literally dozens of different ways to approach the project. We wanted to create something that could be a hub of information and content, like the Red Studio site we created a few years back, but we also wanted it to be a teen-directed social space, that could respond quickly to new events that pop up on a daily basis, like our popular MoMA Teens Facebook page. It also needed to have the ability to hold concrete information like course descriptions and online applications, like the official MoMA.org MoMA Teens page does. And then of course we wanted it to be just plain cool, like the teen-created (and Webby Award-winning) PopArt site. As the saying goes, at a certain point it probably would have been easier to just make a list of what we DIDN’T want the site to do.
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